Concert promoters are the primary organizers of a show or festival. Promoters often invest in their own shows, increasing their potential income.

Because it is the promoter's job to make sure that every cost for the show is accounted for and that everyone involved -- from the venue staff to the music artist -- gets paid, the promoter often gets paid last, after all other costs have been paid.

The amount of money that is left for the promoter, though, can be substantial. How much a concert promoter makes in a year is dependent on whether the promoter works alone or with an agency.

Where a concert promoter works has a major influence on how much money he can expect to make. A concert promoter in a large city, such as Los Angeles or New York, can expect to make closer to the high end of the expected salary range.

These promoters have access to a greater number of bands and record labels, as well as have the ability to interview for jobs with major promotion companies.

Become a Concert Promoter and Promoting a Concert with Concert Promoters

A concert promoter in a smaller city cannot expect to make as much money because the industry contacts aren't as available. The amount of money a concert promoter makes depends on many different variables.

The more shows the promoter can sponsor in a year, the higher his salary is. The visibility of the promoter also has to be considered. An internationally known band is less likely to partner with an unknown promoter for a national concert tour, while a smaller regional act may earn less money, but could benefit from a promoter's services. The promoter must also take into account other investors and the cost of the show itself.

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Some of the costs associated with a concert include venue rental, insurance, caterer, staff, security, advertising and the band's crew and performance fees. A lesser known act may have a dozen staff members to travel with them to a show. A large act has equipment, stage setups and a large entourage, all of which must be accommodated by the promoter. All of these factors take away from the amount of money that a promoter can expect to earn for his services. As the demand for concerts grows, the demand for concert promoters also increases.

Music acts are earning more and more of their income from performances rather than album sales, purring them to travel more frequently to perform in concerts.

Concert promoters can take advantage of this by finding several musical acts or record labels to work with and developing a group of investors willing to sponsor the promoter's events.

What Do Concert Promoters Pay For?

Residing in Los Angeles, Kristin Swain has been a professional writer since Her experience includes finance, travel, marketing and television. Swain holds a Bachelor of Arts in communication from Georgia State University.

Become a Concert Promoter and Promoting a Concert with Concert Promoters

Skip to main content. General Earnings How much a concert promoter makes in a year is dependent on whether the promoter works alone or with an agency. Location Impact Where a concert promoter works has a major influence on how much money he can expect to make.

Entertainment Popularity The amount of money a concert promoter makes depends on many different variables. Concert Costs The promoter must also take into account other investors and the cost of the show itself.

Career Demand As the demand for concerts grows, the demand for concert promoters also increases. Live Nation Entertainment's Concert Revenue from to Berklee College of Music: Music Careers in Dollars and Cents, Edition Inside Jobs: About the Author Residing in Los Angeles, Kristin Swain has been a professional writer since Suggest an Article Correction. More Articles [Club Promoter] Skills for Being a Club Promoter [Event Coordinator] What Is the Role of an Event Coordinator in a Social Club?

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