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Chip Market Strong: State of the Industry | | Snack and Bakery

Text size Print Forward. Here we present an overview of the retail sales performance of the largest brands in key sectors of the US snacking market in , featuring IRI data showing the top 10 brands in the largest sub-categories. Any growth in a market the size of US potato chips is impressive.

To grow value and volume at time when health is high on the consumer agenda, is particularly so. See the tables at the end of this article for full sales data.

This means the brand has room to grow in North America, believes Kellogg, which plans to invest this year to ensure it has the core range right while opening up new occasions and retail channels through the smaller snacking tin format. While the overall pretzel category is looking flat, there is plenty of growth from other snacking sub-categories.

And, of course, the popcorn market is popping — making it the strongest of IRI's snacking sub-categories in percentage terms. However, if you would like to share the information in this article, you may use the headline, summary and link below:.

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This content is copyright protected However, if you would like to share the information in this article, you may use the headline, summary and link below: New potato chip brand Uglies uses cosmetically-rejected potatoes Kellogg: Single-serve formats a big opportunity for Pringles and Cheez-It Grow the core and add more: Top 10 best-selling US breakfast cereal brands Bakery products Subscribe to our FREE newsletter Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers.

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